tour”Era tourwhich ended last weekend not only made singer Taylor Swift a billionaire, but also had a lasting impact on the global economy.

The pop superstar became a famous businessman after 152 performances in 51 cities.

“Era tour” became the highest-grossing tour of all time, grossing an estimated $2.2 billion.

In the United States, tour-goers spent an average of $1,300 on travel, hotels, meals and merchandise, according to the U.S. Travel Association.

According to estimates from survey company Question Pro, Swifties (fans of singer Taylor Swift) spent about 5 billion USD in the US.

Purchasing power is part of the “Taylor Swift effect,” what travel industry analysts call the “hotel phenomenon.”

In downtown areas, traffic and hotel occupancy increased due to the influx of tourists.

The California Center for Business and Economics reports that the exhibits have helped revive the local tourism industry.

Pittsburgh, which hosted the two shows, recorded its highest weekend hotel occupancy rate since the COVID-19 pandemic and the second-highest hotel occupancy rate in the city’s history.

Taylor Swift’s tour raised the average nightly price of a hotel room to $309 and the city brought in $46 million from visitors, most of whom were from outside the area.

The California Center for Jobs and the Economy estimates that Taylor Swift’s six-night concert in Los Angeles added 3,300 jobs and increased local income by $160 million.

The U.S. Travel Association estimates Los Angeles will collect an additional $320 million, including $20 million from local and sales taxes, and $9 million from hotel occupancy taxes.

The tour also benefits transport companies.